Invest in good, professional photography.
Website visitors can sniff out generic snapshots in a second and they’ll be left with a generic impression of your company. Your company isn’t generic.
We strongly recommend that our clients invest in professional photography or purchase professional stock photos. Good photography draws the eye, providing an emotional connection to the written content. Poor quality photographs or photographs that have nothing to do with your message, on the other hand, are worse than having no photographs.
We have partnered with Photography Anywhere. They have years of experience photographing for Businesses to provide them with photography that stands out, creates an emotion and gets the pictures to best represent the company and their products.
Bonus photography tip: “If you want to draw attention to a particular piece of content or a signup button, include a photo of a person looking at the content which provides real-time customer and visitor analytics. We are immediately drawn to faces of other humans–and when we see that face looking’ at something, our eyes are instinctively drawn there as well.”